The Concept

Lumis is an art direction project for a lighting brand campaign, built around the interplay of warmth, shadow, and form.

The Direction

From mood and set design to final styling, the direction shaped a cohesive visual language that let the products glow while keeping the storytelling front and centre.

The Impact

The campaign unfolded as a series of carefully lit vignettes, each one designed to reveal a different mood the product could create within a space. By treating light as both subject and tool, Lumis blurred the line between commercial work and fine art, leaving audiences with a feeling rather than just a message.